Zeduwue instructors working through budget prioritisation frameworks in a collaborative session

The people behind the programme

Practitioners
who still
do the work

Each instructor at Zeduwue holds active experience in financial planning and budget prioritisation — not just teaching credentials. That gap between theory and practice is where most financial education fails, and it is what this team was built to close.

3 Specialist instructors

14+ Years combined field experience

2020 Programme founded

Three instructors, one shared focus

Budget prioritisation is a skill that looks different depending on whether you are managing a household, a small business, or a career transition. The team reflects that range.

Lead Instructor

Orla Fennessy

Orla spent eight years working in personal finance advisory before moving into education. She noticed that most people understand budgeting in principle but freeze when they have to choose between competing priorities — a mortgage overpayment, a pension contribution, or an emergency fund.

Her sessions are built around that specific moment of choice, not around general saving advice.

Primary focus Household budget prioritisation, competing financial goals, decision frameworks for individuals

Curriculum Designer

Tomás Brannigan

Tomás shapes how the programme is sequenced — what learners encounter first, what gets saved for later, and why. His background is in financial journalism and adult education.

Primary focus Programme structure, learning progression, translating complex concepts into practical steps

Practical Skills Coach

Siobhán Quigley

Siobhán runs the applied sessions where learners work through real scenarios rather than hypothetical ones. She has a background in small business financial management and spent several years advising sole traders on cash flow allocation.

She is particularly direct about the habits that cause budget plans to collapse within the first month — and how to build ones that hold.

Primary focus Applied budgeting, small business cash allocation, behaviour patterns around spending decisions

What this team actually teaches

Budget prioritisation is not a single skill — it is a set of decisions that interact with each other. The team covers the full range, from the mechanics of tracking to the harder question of what to do when there is not enough money for everything at once.

Ranking financial obligations How to sort fixed costs, variable spending, and savings goals into a workable order when income is limited.
Adjusting plans when circumstances shift What to do when an unexpected cost disrupts a budget that was working — without abandoning the whole structure.
Building allocation habits that persist The difference between a budget that lasts a week and one that becomes a genuine decision-making tool over time.
Reading your own patterns Identifying where money consistently disappears and whether that reflects a values problem or a structural one.

See the full programme

Instructor leading a budget prioritisation masterclass session with practical examples